when you do that, you get people to organize that quality of imagination, where people in the private sector and public sector, using the entrepreneurial and innovative spirit coming up with new ideas and attitudes that may seem untoward or a little controversial or extreme at first, but suddenly, when you peel it back and look back two or three years, you go, "my gosh, that makes so much since." if you make a few mistakes in the process, but ultimately, you create a goal that is accomplished that becomes an example for other people and other cities to achieve with similar goals and accomplish similar efforts. we are really proud of our collective effort in san francisco and the people in a city that have stepped up. they mocked us a bit. i even was a little concerned about the composting requirement at first, but now i'm doing it. other folks are doing it, and it is really exciting to achieve these extraordinary goals. green collar jobs.